Line-Up Powers Ticket Sales for NYC Hit Masquerade

London, UK, 26 February 2026 - Line-Up, the London-based ticketing software company, today announced its latest partnership: Masquerade, the ambitious immersive production of Andrew Lloyd Webber’s The Phantom of the Opera. Line-Up is the primary ticketing platform for the large-scale experience, which reimagines the legendary musical for a new generation.

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Built to handle the requirements of complex and high-profile productions, Line-Up’s platform is trusted by producers and venues delivering large-capacity, high-demand events. That capability was critical for Masquerade, whose initial six-week run sold out entirely in under three hours. Following its instant sell-out, the production has now extended its run four times.

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“It’s been a privilege to work closely with the team behind Masquerade as they bring this extraordinary project to life,” said Barnaby Clark, CEO of Line-Up. “The scale and ambition of the experience are truly remarkable, and the anticipation from audiences has been phenomenal. From day one, it was clear this production would need a ticketing platform that could offer not only flexibility, but also rock-solid reliability and scalability. We’re proud that Line-Up was able to deliver the technology and support needed to power such a landmark event.”

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Directed by Tony Award-winner Diane Paulus, Masquerade invites audiences into an immersive, multi-floor world inspired by the legend of the Opera Ghost. The cast features Phantom alumni Kaley Ann Voorhees, Jeremy Stolle, Telly Leung, and Eryn LeCroy. The acclaimed creative team includes Choreographer Sidi Larbi Cherkaoui, Designer Nicola Formichetti, Illusion Designer Skylar Fox, Production Designer James Fluhr, Lighting Designer Ben Stanton and Costume Designer Emilio Sosa.

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Masquerade selected Line-Up for its adaptable technology and collaborative approach to ticketing and audience engagement.

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“Line-Up have been extraordinary partners in developing innovative and bespoke solutions that mirror the unprecedented nature of Masquerade. Not only have the customizations allowed for a truly unique user experience, they also blend seamlessly into the overall visual and brand identity of our production.”

Cesar Hawas, Senior Producer

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The appointment follows Line-Up’s recent partnerships with Studio Seaview, Regular People and Boundary Road Productions, reinforcing the company’s rapid growth in the North American live entertainment sector. Line-Up supports a wide range of clients - from West End theatres and immersive experiences to an increasing number of U.S.-based venues and productions.

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- Ends -

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About Line-Up

• Line-Up is a London-based ticketing software company founded in 2011.
• Line-Up’s clients include leading names in live entertainment such as LW Theatres, Theatre Royal Haymarket, Mamma Mia! The Party, Studio Seaview and The Lost Estate.
• Line-Up operates a flexible, customisable and highly scalable ticketing platform, providing clients with total control over their customer’s ticket buying experience.
• The Line-Up platform leverages the latest technology to ensure a level of scale, speed and reliability, unrivalled in the ticketing industry.

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Learn more about Line-Up at line-up.tickets.

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About Masquerade

• Directed by Tony Winner Diane Paulus, Masquerade is a bold immersive production of Andrew Lloyd Webber’s The Phantom of the Opera.
• Masquerade opened its doors on July 31 2025 at a renovated venue at 218 W. 57th Street (formerly Lee's Art Shop).

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Find out more at masqueradenyc.com.

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