Line-Up strengthens North American expansion, appoints Kyle Rogers as Sales Director

‍London, UK, September 2026 - Line-Up, the commerce platform for live entertainment, has appointed Kyle Rogers as Sales Director, US, as the company continues to expand its North American presence and bring its ticketing technology to more US clients.

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Rogers joins Line-Up as the company builds on a growing US client base spanning commercial theatre, venues and live entertainment, including Studio Seaview, Masquerade NYC, Regular People and most recently, Chicago's historic Studebaker Theater.

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Rogers will lead Line-Up's sales activity across the market, working with venues, producers and live entertainment organisations as the company looks to accelerate its North American growth.

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Rogers brings experience across live events, commercial theatre and touring productions, combining sector knowledge with commercial and strategic experience from his time at Reddit and Snap Inc. His appointment gives Line-Up dedicated sales leadership on the ground in the US as the business develops its client base beyond its established New York presence.

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Chris Crossley, COO at Line-Up, said:

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“The US has become an increasingly important market for Line-Up, and we’re at a point where having someone on the ground who really understands the live entertainment landscape is important for the next stage of our growth.

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Kyle brings that understanding alongside a huge amount of energy and enthusiasm for what we’re building. We’re really excited to have him leading our sales activity in the US and building on the momentum we’ve already created.”

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The appointment comes at a period of continued product development for Line-Up, with the company currently exploring new applications of AI across ticketing workflows. Line-Up recently previewed its MCP server, designed to allow organisations to connect the platform securely with the AI tools they already use, with further developments set to follow.

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Rogers said: 

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“It’s a really exciting time to be joining Line-Up. I fell in love with Line-Up’s software as a client over the past 18 months, and then I fell in love with the ambitious and talented people behind it.

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As the whole industry grapples with rising production costs, our focus is singular: helping venues and producers drive more revenue.”

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Rogers joins Line-Up with first-hand experience of the platform as a client through his work with Regular People, alongside a background in producing and commercial theatre. That experience has given him both a close understanding of the commercial pressures facing producers and venues, and an established network across the US live entertainment sector.

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For more information, or to arrange a demo with the Line-Up team in North America, contact sales@lineupnow.com.