Line-Up is sponsoring and exhibiting at Ticketing Australia 2026. Come and find us on the exhibition floor, and join our COO Chris Crossley on Day 2 for a practical session on the small changes that add up to more ticket revenue.
There Is No Silver Bullet:
The Marginal Gains That Drive Ticket Revenue
Speaker: Chris Crossley, COO, Line-Up
When: Wednesday 21 October, 9.35–10.30am AEDT
Where: CommBank Stadium, Parramatta
There's no single fix that sells more tickets. Real results come from finding the small improvements across the whole ticketing journey, then stacking them up. Chris will walk through the BASICS of better ticketing: the fundamentals that shape conversion, revenue and the customer experience.
Expect a practical session drawn from more than a decade of designing and building ticketing technology, with real examples from across live entertainment.
- Checkout friction: where buyers drop out, and how to make finishing a purchase effortless.
- Pricing and inventory: how to get more from the seats and slots you already have.
- Upselling: raising spend per customer without getting in the way of the sale.
- Post-purchase engagement: turning a one-off buyer into a returning audience member.
- Automation and technology: what to automate, and where technology's role is heading.
The principles apply whether ticketing is run in-house or through a provider. You'll leave with a simple approach you can use straight away: map the customer journey, find the points where a small change matters, test it, and keep improving.
About Chris Crossley
Chris is COO and co-founder of Line-Up. He started out in product design and has spent over 15 years building digital products used by millions of people. He has helped build two ticketing platforms and has led Line-Up's commercial and sales teams as it grew from a startup into an international platform processing more than $700 million in tickets a year.
Chris works with ticketing teams around the world and is most interested in where technology, customer experience and commercial performance meet. His belief is simple: good design and smart technology make buying easier, and that helps more people experience live entertainment.
Meet the Line-Up team
Line-Up is growing in Australia. Our first Australian client goes on sale later this year, and we've made our first local hire, Cam Tegg, who joins as Client Success Manager.
You'll find three of us at the stand across both conference days:
- Chris Crossley, COO and co-founder
- Matthew Breen, Sales Director
- Cam Tegg, Client Success Manager, based in Australia
Whether you're reviewing your ticketing platform, planning an on-sale or just want to swap notes, come and say hello. Or book a time in advance so we can give you our full attention.
Find out more about the programme and speakers on the Ticketing Australia website.
Venue Address
Event schedule
7pm till 11pm